Deeply human intelligence
Turning Insight into Action for the Age of AI
We work with universities, research institutions, and corporate partners to develop frameworks, indicators, and research initiatives that track and improve the human impact of emerging technologies.
Our intelligence supports ethical product strategy, ESG alignment, governance transformation, and field-wide benchmarking.
for our corporate partners, we…
Help you meet Ethical Expectations with Clarity
Stay ahead of shifting standards and regulation with grounded, evidence-based frameworks - not abstract values or vague commitments.
Co-Design Tools & Solutions
We don't believe in one-size-fits-all diagnostics. We co-create scalable, rigorous tools designed for your context - built with stakeholder input, systems thinking, and academic grounding.
Inform Strategy, Design & Transformation
Integrate intelligence into your growth roadmap, product lifecycle, and organisational decision-making — from early design to long-term operations.
Deeply Human Intelligence
We turn complex human questions into actionable strategy tools. Through cross-sector partnerships and proprietary frameworks, we measure what matters - and build the intelligence to lead responsibly.
the Wellbeing compass ►
Decision-making tool used in product, design, and leadership strategy
The Wellbeing Compass helps leadership teams define what kind of future they’re building, turning abstract values into strategic direction, aligning decisions with purpose, people, and long-term resilience. Whether you’re launching a product or reshaping an organisation, the Compass helps you lead with integrity — and stay aligned as the world shifts.
the kind index ►
A maturity model for humanity-centred innovation at scale
Our proprietary framework for assessing how well your product, team, or organisation aligns with humanity-centred principles. The KIND Index helps you map where you are - and where you need to go - across key dimensions such as trust, inclusion and attention integrity. Use it to benchmark progress, identify blind spots, and build the external credibility needed to scale responsibly.
research partnerships
From questions to systems: research that shapes the field
We collaborate with universities, think tanks, and research-driven organisations to explore the human dimensions of emerging tech. Whether we’re co-creating a new framework, publishing a whitepaper, or testing metrics in live environments - our work bridges insight and future-focused implementation.