The Wellbeing Compass
A Decision Framework for the Human Future of Innovation
shaping futures people want to belong to…
AI is accelerating. Expectations are evolving. Trust is now a differentiator.
The Wellbeing Compass helps leaders act - not just with guardrails, but with a vision. It’s a practical, decision-ready framework for aligning innovation with human sustainability, durable trust, and the standards shaping tomorrow’s digital world.
The Wellbeing Compass is a directional framework designed to guide product, policy, and strategy decisions through four key lenses. We tailor it to your context and priorities — helping your teams apply it in real time:
compass principles
Are we shaping change or reacting to it?
Proactive
We help you move from reactive risk management to intentional design — anticipating impact before it becomes a problem.
Purpose-Driven
Is this aligned with what we stand for?
We make sure your innovation reflects your values — aligning what you build with what you stand for.
Humanity-Centric
Are we accounting for real people behind the data?
We broaden the frame beyond “users” to design for people — with needs, agency, and lived realities.
adaptive
Will this still make sense when the context shifts?
We build strategies that evolve with your tools, teams, and the world around them — because relevance requires responsiveness.
Because you can’t automate trust…
but you can design for it, measure it, and build it into every decision you make.
That’s where we come in.
Bring the Compass into your Work
Whether you're navigating a new product launch, defining an AI strategy, or aligning leadership around long-term vision, the Wellbeing Compass offers a clear entry point into human-first innovation. We offer flexible ways to apply it — tailored to your organisation’s needs, scale, and pace:
compass kickstart
A three-day strategic workshop for leadership and product teams to align on values, surface priorities, and map how human impact can guide your next phase of growth. Built to turn shared principles into practical direction - fast.
embedded advisory
A focused collaboration to integrate humanity-centred principles into your workflows - from innovation reviews and product roadmaps to internal governance or OKRs. We work at your pace, serving as both a guide and trusted sounding board.
compass playbooks
Bespoke toolkits for your internal teams - including conversation prompts, alignment exercises, and decision-making templates for product, HR, strategy, and innovation teams. Designed to be practical, modular, and easy to scale internally.
internal rollout
For organisations looking to scale these conversations internally, we offer support in adapting the framework and enabling internal facilitators, equipping internal champions with the tools, language, and confidence to carry the Compass forward.
Leadership offsites
A curated offsite experience for leadership or cross-functional teams. Using the Compass to support strategic reflection, executive teams clarify their north star — and test decisions against what they want their organisation to represent.
compass
DEEP DIVE
For organisations undergoing deeper transformation, we offer custom-designed engagements that embed the Compass across teams and decision layers, helping you connect ambition, responsibility, and strategic alignment.